Dental & Orthodontic Marketing Partner

A documented practice example

Real work. A clearly counted result.

office-marked appointments booked in 90 days

November 16, 2025 to February 13, 2026

The office marked a lead “Converted” after an appointment was booked. This count includes all recorded lead sources. It does not confirm attendance or treatment, and it is not a paid-ad-only result.

Read the case study and source notes

Stuart Dental Spa Meta Leads Center overview: 280 intake leads and 36 converted leads — The existing Meta Leads Center dashboard. One practice’s historical results do not predict results for another practice.

Your marketing, working together

One partner from the first click to the office handoff.

We agree on the work your practice needs, the coverage your team can use and how each part connects.

Ads & creative

Meta campaigns, Google Ads where they fit, and video creative built around the treatments you want to grow.

Human lead calling & booking

Our calling team follows up with leads, including evenings and weekends, and books into your schedule with agreed coverage and capacity.

Website & visibility

Website improvements, local SEO and AI search visibility work, connected to your practice’s priorities.

One working plan

Email and SMS systems, clear reporting and one partner coordinating the work, with your ad spend funded separately.

Services, budgets, calling coverage and responsibilities are agreed for your practice before work begins.

Your first conversation with Collin is about your practice: the treatments you want to grow, where inquiries get stuck and what your team has room for. That gives us a useful place to start.

Collin Matheny · Founder, Matheny Media

Practice growth scenario

Explore the numbers behind your plan.

Enter your own hypothetical inputs to see how attendance, treatment starts and marketing costs fit together. This is a scenario, not a forecast or a promise of results. All six inputs are required; use 0 where appropriate.

Use the same period and patient cohort throughout. Enter the amount you expect to collect within that period per treatment start, plus ad spend and the agency fee for that same period. All money is in USD.

Booked consults

A whole number for your chosen period.

Show rate (%)

Of booked consults, the share who attend.

Start conversion (%)

Of attended consults, the share who start treatment.

Average collected value per start ($)

Expected collections in your period, not total billed treatment value.

Ad spend ($)

Your assumed spend for the same period.

Agency fee ($)

Your assumed fee for the same period. This does not provide a quote.

Your scenario

Fill in your assumptions and select Calculate scenario to see the results.

Revenue less marketing is not profit. Treatment delivery, payroll, overhead, taxes and other costs are excluded. Decimal attendance and starts represent expected values, not partial people. Displayed results are rounded to two decimal places.

The calculation: Attended consults = booked consults × show rate. Expected starts = attended consults × start conversion. Collected revenue = expected starts × collected value per start. Marketing cost = ad spend + agency fee. Revenue less marketing = collected revenue − marketing cost.

Before we talk

A few useful answers.

Is this for my kind of practice?

This is for dental and orthodontic practice owners and teams looking for a marketing partner. We’ll discuss your treatment priorities, current marketing and appointment capacity to see whether the partnership makes sense.

What does the partnership include?

The plan can include Meta and Google advertising, creative, human lead calling and booking support, website work, local SEO and AI search visibility. We agree on the services, budget, coverage and office handoffs for your practice before work begins. Ad spend is separate from the partnership fee.

Will your team actually call our leads?

Human lead calling and booking support can be included in your plan, including evenings and weekends. We agree on coverage, appointment capacity, scheduling access and the handoff to your office before the work starts.

What happens after I share my details?

You’ll move to the calendar to choose an available 30-minute call time. Collin will use your practice details to prepare. Your appointment is booked only after you select a time and complete the calendar’s confirmation step.

Start with your practice. Build from there.

Share what you want to grow. We’ll talk about the marketing, follow-up and office capacity it would take.

See if we’re a fit

Practice details first. A conversation with Collin next.

More booked consultations.Less marketing to manage.